Using Social Networking to Find Decision-Makers

 Tough economic times are not new to training or HR. We are always the first to feel the pinch (along with marketing!) Yet whether times are good or bad, keeping your sales pipeline flowing is essential – perhaps more so during bad times. Management doesn’t care what the excuse is - they expect sales to have a full pipeline.

In the spirit of trying to do more with less, some sales people are getting creative and engaging in social networking in hopes of finding leads and generating sales. What could be better than connecting to hundreds if not thousands business professionals for FREE?

Management should be happy, right? It depends.
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