Why Employees Don't Like Social Apps

So, is it time to write off corporate social networks as just another technology fad? No way. Social networking can pay off, but only if IT organizations take a stronger role in their companies' internal and external social networking efforts.

Internally, this means leveraging the habits users are developing on public sites and bringing those habits inside the company. In some cases, companies just need to tweak their in-house social software, integrating it better with email, for instance. CIOs and other business leaders must also give users a reason to stay active on internal social networks, by keeping content fresh and relevant, by making it easy to access, and by providing links to people they might otherwise connect with.