Why Mobile Matters



A recent Avanade-sponsored survey of over 600 C-suite executives uncovered some surprising business trends:
  • 88% of executives report employees are using their personal devices for business purposes today. While the ‘bring your own device’ (BYOD) trend has been a popular topic lately, 88% is a much higher number than one might expect.
  • Very few executives (just 20%) believe that allowing personal computing technologies in the workplace will benefit recruitment and retention efforts for younger workers.
  • Over 40% of people using mobile devices for work purposes are using them for more than email and social networking; they are actually using them to run business applications ‘anytime/anywhere.’
  • The most popular mobile technology in the workplace is Android, NOT Apple.