Ditch the likes: Why enterprise social media is nothing like Facebook

Firms are so hung up on the Facebook model that they're applying trivial consumer metrics to enterprise social media and ending up wondering why it's not working.

In many cases, the misapplication of consumer-type metrics is leading them to misjudge the take-up and effectiveness of social tools, according to Tibco social-computing president Ram Menon.
"For too long have corporate enterprise social and knowledge management professionals used traditional consumer metrics and they've got to stop. Number of logins, number of posts, number of likes. It's kind of meaningless in a work environment," Menon said.